Branding Your Podcast With Voice Over

July 8, 2008

Podcasting

Podcasting enables everyone from the indie producer to the highest echelons of the advertising elite to communicate their messages and deliver content that is made available on a massive scale through channels such as iTunes, Odeo and Podcast Alley.

Bearing that in mind, it’s easy to go all utopian and think that just any podcast production will do the trick when trying to promote a given message…

One of the most important yet underrated realities of podcasting is that audio quality really does matter.

Don’t believe me? Just check the message boards or poll your listeners!

The distinction to be made is this:

Just because podcasting is a cost-effective medium doesn’t mean that a podcast should sound like it’s low-budget.

When you’re preparing great content and are about to record, consider what the end product will sound like and ask yourself:

What do my listeners want to hear?

Will my podcast sound good?

Do I need help with music or voice overs?

Brand reputation is everything

Podcasting is a way that you can maintain your brand and stay on message, both literally and in how people perceive your brand through audio design.

If you have a corporate podcast, you want present the best possible impression of your company. This may mean outsourcing elements of your podcast to create the perfect mixture of professional and persuasive imagery.

The bottom line is to treat podcasting just as you would any other branding or marketing endeavor. Budget properly and treat your intended audience to intelligent content as well as a polished, brand embodying voice over.

Has your company had any experience working with professional voice over talent for podcasting?