Podcasting: Guerrilla Marketing for Traditional Businesses?

August 12, 2008

podcasting

On-line audio clips make the leap from entertainment to the corporate domain.

The Globe and Mail published an excellent article about how podcasting is now a strategy that has moved from the world of entertainment to the business realm.

CEOs are podcasting their messages, executives use podcasting to communicate to their departments, using podcasting as a tool for both boosting morale levels and for instruction.

Podcasts are replacing internal memos, blogs, emails, and even trade shows.

The Globe and Mail interviewed Ron Clark, vice-president of Altana Pharma Inc. who uses podcasts on the company’s intranet site to communicate with employees across Canada.

“Most people tune out of e-mails and voice-mails after a while,” Mr. Clark said. Podcasting, he added “is just a different way, a fresh way, of communicating a message.”

This article is just one example of corporate podcasting potential being realized.

Not to be left out, the vocal Robert Scoble, Microsoft’s infamous corporate blogger, declared that podcasting is not a fad and anyone who says so should be fired from their place of work. The blogger, recently quit Microsoft and was set to move into his new office at PodTech.net, a Silicon Valley-based podcast producer.